Boomerang Partners shares key milestones of strategic partnership with AC Milan

Boomerang Partners has shared the major highlights of its first year of strategic partnership with legendary football club AC Milan. "This collaboration has redefined how brands and clubs engage with fans, partners, and global sports audiences," the affiliate marketing agency said of its agreement with the Italian team.

Over the past 12 months, the alliance made significant strides both on and off the field. From global exposure to affiliate program growth, the partnership drove growth for the Boomerang Partners sports affiliate marketing program.

Key milestones include: 

• +194% growth in sports traffic across Boomerang’s affiliate ecosystem
• +81% increase in audience interest in sports
• +23% boost in Boomerang brand loyalty
• 30+ exclusive partner campaigns were powered
• 1,000+ media mentions with a total global reach of 320M+
• 1M+ impressions on Boomerang’s platforms from AC Milan-related content

The Boomerang’s partnership with AC Milan has also influenced the brand recognition and prestige of Boomerang Partners. Some of the most prominent achievements and news were: 

• Hosting the ceremony of the second annual Golden Boomerang Awards 2025 global affiliate tournament at Milan’s iconic San Siro stadium;
• Participation in Boomerang Partners events by AC Milan Legends such as Andrea Pirlo, Serginho, and Massimo Ambrosini;
• More than 200 Boomerang’s partners visited San Siro during the season (the most attended match was the derby between AC Milan and Inter FC on February 2, 2025);
• Over 500 merchandising items were donated to guests and brand partners.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, said: “For Boomerang, the collaboration with AC Milan is a top-level achievement. During the year of our partnership, we won three prestigious industry awards: ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2024, ‘Best Player Engagement’ at the SiGMA Europe Awards 2024, and ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025.

"The Club has shown itself to be an ideal partner, ready to meet our needs in joint projects. We are grateful to AC Milan and its representatives for their professionalism. I’m sure that there are many more bright activities ahead of us that will surprise the sports world and the affiliate marketing industry.”

Boomerang’s partners have also benefited from the brand’s strategic partnership with AC Milan. These include promotional and engagement opportunities, campaigns and creatives, and the chance to visit the legendary San Siro stadium in Milan.

Meanwhile, for AC Milan, the collaboration with Boomerang marked an opportunity to enhance fan engagement across Europe, offering unique experiences resulting from the partnership. Fans from all over the world were given access to special giveaways, allowing them to attend the football Club’s matches and meet its legends.

Boomerang and AC Milan have now entered their second year of strategic partnership. "The parties are confident that their alliance will enable them to achieve numerous successes and solidify their status as one of the most effective partnerships in the industry," officials said in a statement.